Full contact details of all HCA Associate Members can be found under 'Members Contacts' in the member-only section of this website.

Aline Beresford
Aline has worked as a freelance market research consultant for the last 11 years, having previously held various roles within the pharmaceutical industry.  She provides ad hoc project support, in particular:

• Advising on questionnaire design
• Conducting telephone interviews
• Analysing survey data.

She holds a part-time post as Executive Officer of the British Healthcare Business Intelligence Association (BHBIA). In this capacity she is happy to provide guidance to HCA members on market research issues.  Aline helped to launch the HCA Benchmarking initiative in 2003, and now chairs the HCA Benchmarking Sub-Committee, providing confidential analysis of the data and objective guidance to the process.

Anita Baylis, HealthComm
Anita Baylis, HealthComm Ltd, specialises in NHS policy, funding & payer issues. She has experience of working with the NHS at all levels, including the Department of Health.  She is well networked & has worked with a wide range of individuals across the key healthcare organisations, including SHAs, acute Trusts, specialised commissioning groups & primary care organisations.  

Key ‘payer-orientated' offerings include:

• Advisory panels / roundtable meetings (organisation, facilitation & chairing)
• Market access advice at all stages of the product lifecycle (managed entry through to post-launch)
• NHS policy investigation, analysis and interpretation
• Commissioning pathway, funds flow & strategic influencer mapping
• NHS updates / training

Antoinette Dale Henderson, Zomi Communications
Antoinette Dale Henderson set up Zomi Communications Ltd in 2007, offering a mixture of consultancy and bespoke training packages to healthcare communications agencies and the pharmaceutical industry. 

Previously a Director of the Weber Shandwick Healthcare team, Antoinette has over 15 years experience of working on both global and UK business, targeting healthcare professionals and consumer audiences alike. 

Equally happy offering strategic counsel and hands on support, recent projects have included driving a successful global pitch to launch an anaesthesia product, producing an international women's health website and designing a senior-level, executive training programme for a medical education agency. 

Deborah Goodall, Feverfew
Deborah works with you to raise your game. She provides coaching, facilitation and leadership development for the pharmaceutical sector and its agencies. She is passionate about helping people create compelling communication in all its forms.
 
With more than 20 years experience in healthcare PR, she is also a qualified coach and NLP Master Practitioner. Her work includes:

• Facilitation for vision setting and communications strategy
• Workshops for media and presentation skills
• Communications and leadership coaching

She provides a positive and simplifying experience and has modelled the excellence of top communicators as a resource for developing your performance and results.

Julia Cook, StepBack Healthcare
With 30 years background in the pharmaceutical sector, Julia Cook provides a highly experienced, truly objective consultancy service for both pharmaceutical industry and healthcare communications agencies, including:

• Strategic communications consultancy - communications audits, production of communications strategies and briefs, independent business development advice
• Operational support - flexible project work, communications co-ordination role, pitch-doctoring, independent facilitation
• Strategy and communications training - UK and international

...all geared at ensuring optimum results for brands, businesses and human resources.  StepBack, look at the big picture, and be confident that you are investing in doing the right things with the right people at the right time.

Phil Yates, Coachwise Consultants
Coachwise Consultants Ltd is a UK based training organisation, designing and delivering practical, effective and highly enjoyable skills development solutions to enhance the success of both your people and your campaigns.   Coachwise programmes impact directly on your skills inventory, staff morale and thereby success.  Our results speak for themselves! 

Each of our highly qualified trainers has enjoyed a very successful career within the pharmaceutical industry, enabling us to work with you first to clarify and then to address your specific skills development needs  You see a  clear return on investment through a direct contribution to the success of your organisation.