Full contact details of all HCA Associate Members can be found under 'Members Contacts' in the member-only section of this website.

Aline Beresford
Aline has worked as a freelance market research consultant for the last 11 years, having previously held various roles within the pharmaceutical industry.  She provides ad hoc project support, in particular:

• Advising on questionnaire design
• Conducting telephone interviews
• Analysing survey data.

She holds a part-time post as Executive Officer of the British Healthcare Business Intelligence Association (BHBIA). In this capacity she is happy to provide guidance to HCA members on market research issues.  Aline helped to launch the HCA Benchmarking initiative in 2003, and now chairs the HCA Benchmarking Sub-Committee, providing confidential analysis of the data and objective guidance to the process.

Anita Baylis, HealthComm
Anita Baylis, HealthComm Ltd, specialises in NHS policy, funding & payer issues. She has experience of working with the NHS at all levels, including the Department of Health.  She is well networked & has worked with a wide range of individuals across the key healthcare organisations, including SHAs, acute Trusts, specialised commissioning groups & primary care organisations.  

Key ‘payer-orientated' offerings include:

• Advisory panels / roundtable meetings (organisation, facilitation & chairing)
• Market access advice at all stages of the product lifecycle (managed entry through to post-launch)
• NHS policy investigation, analysis and interpretation
• Commissioning pathway, funds flow & strategic influencer mapping
• NHS updates / training

Antoinette Dale Henderson, Zomi Communications
Antoinette Dale Henderson set up Zomi Communications Ltd in 2007, offering a mixture of consultancy and bespoke training packages to healthcare communications agencies and the pharmaceutical industry. 

Previously a Director of the Weber Shandwick Healthcare team, Antoinette has over 15 years experience of working on both global and UK business, targeting healthcare professionals and consumer audiences alike. 

Equally happy offering strategic counsel and hands on support, recent projects have included driving a successful global pitch to launch an anaesthesia product, producing an international women's health website and designing a senior-level, executive training programme for a medical education agency. 

Jilly Carter, Carter Communications

At Carter Communications we believe that good communication is about knowing the answer to three important questions:

• What do I want to say?
• How do I want to say it?
• How do I put that across to my particular audience?

We will help you develop the answers those questions, and show you how to put your message across to your audience with impact and style.  Our team of experienced health journalists will challenge and encourage you to be the best you can be - every time.  For media/presentation skills/personal development, find your communications solution at our website (click link in title above).

Julia Cook, StepBack Healthcare
With 30 years background in the pharmaceutical sector, Julia Cook provides a highly experienced, truly objective consultancy service for both pharmaceutical industry and healthcare communications agencies, including:

• Strategic communications consultancy - communications audits, production of communications strategies and briefs, independent business development advice
• Operational support - flexible project work, communications co-ordination role, pitch-doctoring, independent facilitation
• Strategy and communications training - UK and international

...all geared at ensuring optimum results for brands, businesses and human resources.  StepBack, look at the big picture, and be confident that you are investing in doing the right things with the right people at the right time.

Liz Kirk, Blue Neon Consulting
Liz set up Blue Neon early in 2008, after a successful marketing & business development career at Bayer Healthcare.  Latterly Marketing Manager, her experience spans a diverse range of primary and secondary care therapy areas.

Blue Neon specialises in evaluating markets, competitors, & commercial potential; critiquing and originating strategy; developing operational plans, product positioning and creative propositions. 

Every project Blue Neon works on, considers the ‘value proposition' that brand or communication programme needs to offer, as well as a watchful eye on profit and return on investment.

Liz contributes well on Advisory Boards, and has an excellent appreciation of corporate, agency and customer stakeholder needs.

Nick Broughton, BroughtonWalker Medical

Dr Nick Broughton and Dr Sian Walker resigned medical director roles to establish BroughtonWalker Medical in September 2007.   We understand the importance of commercially astute medical advice in pharma communications and have a track record supporting and presenting at winning agency pitches.

As experienced final signatories we do Code stuff too - the training we can deliver is unlike anything else you will have seen and the fee for this goes to charity. Try us for a day working on your next pitch, we won't charge if we don't make a difference.

Nick Hicks, Commutateur
Commutateur offers a niche service.  Our business mission is to work with pharmaceutical companies so they engage more effectively and profitably with patient groups and advocacy stakeholders through more efficient use of existing resource.  Contact Commutateur if you are:

• Dividing your patient communications from other stakeholder activities to improve transparency
• Looking for independent advice in refining or advancing current patient and stakeholder programmes
• Needing specialised research, issues monitoring and policy analysis
• Looking for mentoring individuals / internal teams on maximising patient group relations
• Looking to capture non-linear business opportunities from their patient and stakeholder communication programmes

Phil Yates, Coachwise Consultants
Coachwise Consultants Ltd is a UK based training organisation, designing and delivering practical, effective and highly enjoyable skills development solutions to enhance the success of both your people and your campaigns.   Coachwise programmes impact directly on your skills inventory, staff morale and thereby success.  Our results speak for themselves! 

Each of our highly qualified trainers has enjoyed a very successful career within the pharmaceutical industry, enabling us to work with you first to clarify and then to address your specific skills development needs  You see a  clear return on investment through a direct contribution to the success of your organisation.