Benchmarking 2010-2011

“Race to the bottom” – Is Healthcare Communications putting its own future at risk?

Findings from the HCA 2010-11 Benchmarking Programme

The summary report from this year’s annual HCA Agency Benchmarking Survey contains some stark findings that illustrate the threats our industry faces if a cost-containment approach is allowed to dominate decision-making.  The HCA warns that pharma companies must appreciate the value of the specialised skills, creative thinking and strategic challenge that specialist communications agency partners can bring, and that, equally, consultancies must stand up for their own worth and not allow their services to become commoditised.  We contend that in a world where healthcare communications is devalued there are no winners.Click here Type: pdf
Size: 2148k to download this short report which has been produced by the HCA Benchmarking Sub-Committee in consultation with senior industry communications leaders.  We would love to know your reactions to the report.  In order to provide us with your feedback, please Click here to answer our short feedback survey (just 3 questions!). We will use the feedback in our discussions at the HCA AGM on 19th January.With our best wishes,The HCA Benchmarking Sub-Committee