The Roi and Evaluation Sub-Committee is chaired by chaired by Carys Thomas Ampofo (Ash Communications).

The launch of the HCA Evaluation Toolkit in 2003 was a key milestone for the HCA.  This practical guide for measuring the true impact of communications activities was universally well received and is now widely used as an integral element of many pharma brand communications programmes.  More recently, the HCA has extended its focus to include the increasingly crucial issue of demonstrating RoI.  Initiatives have included an initial consultation exercise and a series of major Forums and training workshops on this topic. 

An updated interactive version of the Evaluation Toolkit was launched in June 2007, click here to learn more.

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