- To help foster optimum working practices in healthcare communications, both between and within agency and in-house HCA members
- To provide a real value-added membership service via HCA benchmarking activities
- To leverage the results of the benchmarking surveys to raise awareness of the role of the HCA in promoting the highest standards in healthcare communications
Working Group ChairAline Rogers
, Independent Market Researcher
The main activity conducted by this working group is the annual HCA Agency Benchmarking Survey. The survey provides agencies with benchmark data for key parameters in the areas of finance, human resources and business development, as well as assessing general trends and practices in healthcare communications.
The Survey is distributed in April each year, with completion in May, and detailed reports provided to participants in July. We also provide a summary of the latest trends in the autumn each year, and this is available to all HCA members.
Other activities of the group vary depending on the latest trends identified in the survey, including occasional round table discussions, surveys of pharma members and production of relevant guidance documents.
New Trends, Old IssuesSummary of findings from the HCA 2012-13 Benchmarking Programme
Widening the Focus: The Continuing Evolution of Healthcare Communications10 years of the HCA Benchmarking Programme (2012)
HCA Pitching Code of ConductCode of Conduct (2011)
Race to the bottom: Is Healthcare Communications putting its own future at risk?Summary of findings from the HCA 2010-11 Benchmarking Programme (2011)