- To help foster optimum working practices in healthcare communications, both between and within agency, associate and in-house HCA members
- To provide a real value-added membership service via HCA benchmarking activities
- To leverage the results of the benchmarking surveys to raise awareness of the role of the HCA in promoting the highest standards in healthcare communications
Working Group ChairAline Rogers, Independent Market Researcher
ActivitiesThe main activity conducted by this working group is the annual HCA Agency Benchmarking Survey. The survey provides agencies with benchmark data for key parameters in the areas of finance, human resources and business development, as well as assessing general trends and practices in healthcare communications.The Survey is distributed in April each year, with completion in May, and detailed reports provided to participants in July. We also provide a summary of the latest trends in the autumn each year, and this is available to all HCA members.Other activities of the group vary depending on the latest trends identified in the survey, including occasional round table discussions, surveys of pharma and associate members and production of relevant guidance documents.
2014-15 BenchmarkingTo find out what is in the 2014-15 HCA Agency Benchmarking Survey, have a look at our What's in the Report? summary guide – which provides an overview of the data that will be exclusively available to participating agencies.
This year we have also conducted an inaugural survey of independent consultants/freelancers, including HCA Associate Members and are planning a pharma survey. See the latest news on this year’s benchmarking programme.