HCA Benchmarking

Objectives

• To help foster optimum working practices in healthcare communications, both between and within agency and industry HCA members
• To provide a real value-added membership service via HCA benchmarking activities
• To leverage the results of the benchmarking surveys to raise awareness of the role of the HCA in championing best practice in healthcare communications

Working Group Chair

Aline Rogers, Independent Market Researcher

Summary of Work

The main activity conducted by this working group is the annual HCA Agency Benchmarking Survey. The survey provides agencies with benchmark data for key parameters in the areas of finance/client billing, human resources and business development, as well as assessing general trends in healthcare communications. Other activities of the group vary depending on the latest trends identified in the survey. This year there will be a particular focus on procurement, with the sub-committee hosting a round table discussion to build on the findings of previous surveys. Our aim is to see if we can help agencies and procurement teams to reach a better understanding of each others’ goals and priorities and identify straightforward, practical ways in which we can move closer towards mutually beneficial outcomes.

Forum

Benchmarking & Trends Forum