- To provide HCA members with digital advice, support and training, enabling them to feel more confident in the digital space
- To share best practice and examples of code compliant excellence in digital communications
- To support and encourage the future role of communications agencies in the strategic development and tactical implementation of digital activities
Used with permission from Heather Rast
Working Group ChairTBC
ActivitiesWe live in a multi-channel world with the customer able to access information - how, when and from whom they want. Most healthcare communications consultancies are offering web-based communications and digital media. But this is an area that is constantly changing with new technologies, networks and regulations. Communications professionals therefore need to keep up-to-date in order to imaginatively and compliantly offer digital services to their clients, external and internal customers. The HCA will be running a digital training day in May, with vital input from the PMCPA - see details below.
Delegate Feedback From Recent EventsEffective communication in digital and social media.
Nick's presentation was helpful as he directly showed relation to digital and used examples to make this clear.
Learning about other regulations... the three parts as to whether something is promotional...action intent perception...whether something is ethical as well as compliant.
Real world examples throughout.
The speaker from GoMad was really good!