• To provide high-quality events that add value and appeal to personnel in member companies at a range of levels; prospective HCA members; and allied disciplines and communications practitioners (e.g. public, medical, legal and regulatory affairs)
  • To concentrate on members’ core area of business and HCA point of differentiation as a training provider:
    • Utilising extensive 'internal'/member expertise and resource
    • Partnering with expert external training providers where beneficial
    • In response to members’ training needs
    • Working synergistically with other HCA working groups to reflect HCA’s core and current focuses
    • Driving the highest standards and promoting best practice, innovation and excellence in healthcare communications

Working Group Chair

Harry Brady MSD


Provision of relevant, practical and topical training for HCA members and the healthcare communications industry more widely; with a particular focus on introductory and mid level workshops (Molecule to Marketing and Digital Training) and a new bespoke workshop, Pitching to Win.Molecule to Marketing 22/03/11 Molecule to Marketing HCA training

Delegate Feedback

"Excellent day, I definitely left the room feeling more confident to take part in future pitch presentations with my team." (Pitching to Win, 2014)
"It was all extremely useful - practising the pitch process and going through a pitch formula to use - getting insights into how the clients think - getting ideas and working with other agencies." (Pitching to Win, 2014)"Very useful introduction to the industry - especially in terms of learning about how to bring a drug to launch." (Pharmaceutical Industry Essentials, 2014)
"An excellent primer on the industry." (Pharmaceutical Industry Essentials, 2014)
"I found it useful for learning more about aspects of the industry I am not involved with. Made a lot of things I do in my role make more sense." (Pharmaceutical Industry Essentials, 2014)