Training

Objectives

• To provide high-quality events that add value and appeal to personnel in member companies at a range of levels; prospective HCA members; and allied disciplines and communications practitioners (e.g. public, medical, legal and regulatory affairs)
• To concentrate on members’ core area of business and HCA point of differentiation as a training provider:
  • Utilising extensive 'internal'/member expertise and resource
  • Partnering with expert external training providers where beneficial
  • In response to members’ training needs
  • Working synergistically with other sub-committees to reflect HCA’s core and current focuses
  • Driving the highest standards and promoting best practice, innovation and excellence in healthcare communications

Working Group Chair

Tracy Barrett

Summary of Work

Provision of relevant, practical and topical training for HCA members and the healthcare communications industry more widely; with a particular focus on introductory level workshops (Molecule to Marketing and Stop the Press: Media Relations) and a new bespoke workshop on Compliant Healthcare Communications in association with pharmaceuticalethics.com. Molecule to Marketing HCA training

Forum

Training Subcommittee Forum