INTRODUCTION TO ROI EVALUATION

12 June 2007, Mayfair London

Chaired by Sally Irvine, Novartis and Georgina Pinnington, Ruder Finn

 'Introduction to ROI Evaluation' is designed to set the scene for understanding how and why evaluation is so important to the PR campaigns we plan and execute, with practical workshop sessions to give insight into the planning, execution and measurement process.

Programme Overview (click here for full programme in printable format)

• Why Evaluate?
• Case Studies - Media & Professional Relations
• How to Evaluate
• Workshop Sessions - Setting Broad Objectives; Setting SMART Programme and Project Objectives: Evaluating against SMART Objectives
• Maximising Existing Resources for Effective Evaluation
• Hear from the experts

During this day-long course, industry and agency speakers will talk through theory, illustrated by real-life case-studies, while the practical sessions will give delegates valuable experience in this aspect of campaign planning.  It will be a rare opportunity to hear from industry and agency experts, sharing years of experience and insight.

Who Should Attend?

The course is designed for industry and agency personnel who are new to the principles of evaluation and are looking for guidance on the practicalities of implementing evaluation processes.  The course will run from 09:30 until 17:00 on Tuesday 12 June 2007 at ETC Venues, Mayfair, London.

Delegates are welcome from both member and non-member organisations, and the cost for the full day including refreshments and lunch is just £350 for members and £450 for non members (plus VAT).  Register on-line today!

If you have any queries or problems registering please telephone the HCA secretariat on 01462 744047.