Event Archive


Introduction to PR - 16 January 2008

Introduction to PR - Meeting Needs and Achieving Results

Wednesday 16th January 2008, central London

Designed specifically for those people who have either just started their first PR and communications role (either in-house or agency based), or are working alongside PR and communications colleagues and want to have a greater understanding of what the role entails.   This introductory course helps delegates to understand how PR and communications fits within the marketing mix, as well as introducing plenty of interactive sessions to develop practical skills.

AGENDA

08:30 Arrival, Registration & Coffee
09:00 Introduction & Objectives
Co-chairs:
Sally Irvine, Senior Communications Manager - Specialty Products, Novartis
Sarah Matthew, Joint Managing Director, Virgo HEALTH PR
09:15 Achieving PR outcomes that meet marketing objectives
Sarah Matthew, Joint Managing Director, Virgo HEALTH PR
09:45 Coffee break
10:00 Phase I to patent expiry - the product lifecycle
Sharon McCullough, Consultant Pharmaceutical Physician, Zygian
10:45 A guide to the guidelines
Sharon McCullough, Consultant Pharmaceutical Physician, Zygian
11:15 What do marketers look for in a communications strategy?
Sally Irvine, Senior Communications Manager - Specialty Medicines, Novartis
11:45 Case study
12:15 Lunch
13:00 Syndicate workshop
based on brief provided, delegates break into working groups and prepare a UK launch media strategy and tactical plan
15:30 Syndicate feedback and summary
16:00 A day in the life of a pharma marketer
Roy Khoury, Senior Brand Manager, Novartis
16:30 Close

Cost

The cost of attending this meeting is just £350 for attendees from member organisations, £450 from non member companies. 
The cost includes:  handouts in presentation binder, certificate of attendance, refreshments and 2-course lunch.

To Register

Register online - call the HCA events team on 01462 744044 if you have any difficulties registering, or require any further information.

HCA Application Form

Download an application form using the link below.

PDF Document   HCA Application Form
Career in Healthcare Communications?
Associate Membership
Healthcare Communications Association
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