Introduction to PR - Meeting Needs and Achieving Results
Wednesday 16th January 2008, central London
Designed specifically for those people who have either just started their first PR and communications role (either in-house or agency based), or are working alongside PR and communications colleagues and want to have a greater understanding of what the role entails. This introductory course helps delegates to understand how PR and communications fits within the marketing mix, as well as introducing plenty of interactive sessions to develop practical skills.
AGENDA
| 08:30 |
Arrival, Registration & Coffee |
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| 09:00 |
Introduction & Objectives Co-chairs:
Sally Irvine, Senior Communications Manager - Specialty Products, Novartis
Sarah Matthew, Joint Managing Director, Virgo HEALTH PR |
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| 09:15 |
Achieving PR outcomes that meet marketing objectives Sarah Matthew, Joint Managing Director, Virgo HEALTH PR |
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| 09:45 |
Coffee break |
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| 10:00 |
Phase I to patent expiry - the product lifecycle Sharon McCullough, Consultant Pharmaceutical Physician, Zygian |
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| 10:45 |
A guide to the guidelines Sharon McCullough, Consultant Pharmaceutical Physician, Zygian |
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| 11:15 |
What do marketers look for in a communications strategy? Sally Irvine, Senior Communications Manager - Specialty Medicines, Novartis |
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| 11:45 |
Case study |
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| 12:15 |
Lunch |
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| 13:00 |
Syndicate workshop |
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based on brief provided, delegates break into working groups and prepare a UK launch media strategy and tactical plan |
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| 15:30 |
Syndicate feedback and summary |
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| 16:00 |
A day in the life of a pharma marketer Roy Khoury, Senior Brand Manager, Novartis |
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| 16:30 |
Close |
Cost
The cost of attending this meeting is just £350 for attendees from member organisations, £450 from non member companies.
The cost includes: handouts in presentation binder, certificate of attendance, refreshments and 2-course lunch.
To Register
Register online - call the HCA events team on 01462 744044 if you have any difficulties registering, or require any further information.