Event Archive


Media Relations (Introductory level) - 21 February 2008

Media Relations (Introductory level)

21 February 2008, central London

This introductory course is aimed specifically at those people who are new to working with the media (for example in a PR and communications role either in house or within an agency).  Whether you are new to PR and communications or extending your role to encompass working with the media, this can be a daunting area.  This course offers practical advice and hands-on skills in media writing and working with the media, as well as the opportunity to meet and learn from real-life journalists.

AGENDA - click here for PRINT FRIENDLY VERSION

09:15 Arrival, Registration & Coffee
09:30 Welcome & Programme Overview
Chairs: Cherry Wood, MD Athena Medical PR & Simon Warne, Media Director Red Door Communications
09:45 Have I Got News for You: An Insight into Medical Journalism
Simon Warne, Media Director, Red Door Communications
10:30 Coffee
10:45 Understanding and Working with the Broadcast Media
Liz Wickham, ITN Correspondent
11:20 Hold the Front Page: a Day in the Life of a Newspaper Journalist
Jill Palmer, Freelance Journalist and former Health Correspondant, The Mirror
12:00 Lunch
12:45 Practical Session I - Media Writing (press releases)
split into groups of 4 or 5, delegates write and review press releases
14:15 Case Study Presentation: ADHD is Real
Examining the 2007 Communique award-winning media campaign
Hayley Knight, Senior Consultant, Just:: Health PR
14:45 Coffee
15:00 Practical Session II - Being a Journalist
Role Play: getting your story featured
16:15 Review of Learning Outcomes
16:30 Close


COST

The cost of attendance is just £350 for attendees from member organisations, £450 from non member companies.
The cost includes: handouts in presentation binder; certificate of attendance; refreshments and 2-course lunch.

TO REGISTER

Places are limited and we recommend booking early to ensure your place.  Please register online - call the HCA events team on 01462 744044 if you have any difficulties registering, or require any further information.

HCA Application Form

Download an application form using the link below.

PDF Document   HCA Application Form
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