In a nutshell: An introduction to healthcare PR for new practitioners - 23 October 2008
In a nutshell - An introduction to healthcare PR for new practitioners
23 October 2008, Just:: Health PR
Designed specifically for those people who have either just started their first PR and communications role (either in house or agency based), or are working alongside PR and communications colleagues and want to have a greater understanding of what the role entails. This introductory course helps delegates to understand how PR and communications fits within the marketing mix, as well as introducing plenty of interactive sessions to develop practical skills.
AGENDA
| 08:30 |
Arrival, Registration & Coffee |
| 09:00 |
Introduction & Objectives
Andrew Thomas, Comunications Manager, Pfizer
Jennie Talman, Director, Just:: Health PR |
| 09:15 |
Hitting the Mark: How PR Fits into the marketing mix and what can be achieved
Jennie Talman, Director, Just:: Health PR |
| 09:45 |
Coffee break |
| 10:00 |
Understanding the Environment: How medicines come to market and what we can say about them
Dr Sharon McCullough, Pharmaceutical Physician, Zygian |
| 11:15 |
Inside the Minds of Your Customers: What marketers look for in a communications strategy
Andrew Thomas, Communications Manager, Pfizer |
| 11:45 |
Healthcare PR in Practice: Case Study
Sarah Hart, Munro & Forster |
| 12:15 |
Lunch |
| 13:00 |
Syndicate Workshops (including working coffee break)
Based on brief provided, delegates break into working groups and prepare a UK launch media strategy and tactical plan |
| 15:30 |
Syndicate feedback and summary |
| 16:00 |
A day in the Life of a Pharma Marketer
Frances Goddard, Pfizer |
| 16:30 |
Close |
COST
The cost of attendance is just £350 for attendees from member organisations, £450 for non members (plus vat).
The cost includes: handouts in presentation binder; certificate of attendance; refreshments and lunch.
TO REGISTER
Please register online - call the HCA events team on 01462 744044 if you have any difficulties registering, or require any further information.
