10 Years of HCA Benchmarking

Flexibility the key to agency survival as budgets fall

Ten years of HCA benchmarking highlights opportunity in age of uncertainty

Communications companies that can demonstrate value and capitalise on new opportunities will prosper even though pressure on budgets is set to continue.According to the latest report from the HCA, reflecting on 10 years of its benchmarking programme, the impact of the recession on pharma may provide opportunities for those agencies that can respond flexibly to their clients’ resource needs.The report, entitled Widening the Focus: The Continuing Evolution of Healthcare Communications reveals the latest findings of the HCA’s annual membership survey, as well as the patterns that have emerged through the survey over the last 10 years.Please click here Type: pdf
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