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In a nutshell: An introduction to healthcare PR for new practitioners - 23 October 2008

In a nutshell - An introduction to healthcare PR for new practitioners 

23 October 2008, Just:: Health PR

Designed specifically for those people who have either just started their first PR and communications role (either in house or agency based), or are working alongside PR and communications colleagues and want to have a greater understanding of what the role entails.  This introductory course helps delegates to understand how PR and communications fits within the marketing mix, as well as introducing plenty of interactive sessions to develop practical skills.

AGENDA

08:30 Arrival, Registration & Coffee
09:00 Introduction & Objectives
Andrew Thomas, Comunications Manager, Pfizer
Jennie Talman, Director, Just:: Health PR
09:15 Hitting the Mark: How PR Fits into the marketing mix and what can be achieved
Jennie Talman, Director, Just:: Health PR
09:45 Coffee break
10:00 Understanding the Environment: How medicines come to market and what we can say about them
Dr Sharon McCullough, Pharmaceutical Physician, Zygian
11:15 Inside the Minds of Your Customers: What marketers look for in a communications strategy
Andrew Thomas, Communications Manager, Pfizer
11:45 Healthcare PR in Practice:  Case Study
Sarah Hart, Munro & Forster
12:15 Lunch
13:00 Syndicate Workshops (including working coffee break)
Based on brief provided, delegates break into working groups and prepare a UK launch media strategy and tactical plan
15:30 Syndicate feedback and summary
16:00 A day in the Life of a Pharma Marketer
Frances Goddard, Pfizer 
16:30 Close


COST

The cost of attendance is just £350 for attendees from member organisations, £450 for non members (plus vat).
The cost includes: handouts in presentation binder; certificate of attendance; refreshments and lunch.

TO REGISTER

Please register online - call the HCA events team on 01462 744044 if you have any difficulties registering, or require any further information.

HCA Application Form

Download an application form using the link below.

PDF Document   HCA Application Form
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