Media Relations (Introductory level) - 08 October 2008

Media Relations (Introductory level)

8 October 2008, central London

This introductory course is aimed specifically at those people who are new to working with the media (for example in a PR and communications role either in-house or within an agency).  Whether you are new to PR and communications or extending your current role to encompass working with the media, this can be a daunting area.  This course offers practical advice and hands-on skills in media writing and working with the media, as well as the opportunity to meet and learn from real-life journalists.

AGENDA

09:15 Arrival, Registration & Coffee
09:30 Welcome & Programme Overview
09:45 Have I Got News For You: An Insight into Medical Journalism
10:30 Coffee
10:45 Understanding and Working with the Broadcast Media
(Journalist tbc)
11:20 Hold th Front Page: a Day int he Life of a Newspaper Journalist
(Journalist tbc)
12:00 Successful Media Campaigns: A Real-Life Example
Case study presentation
12:30 Lunch
13:30 Practical Session I - Media Writing (Press Releases)
Split into groups of 4 or 5, delegates write and review press releases
14:15 Coffee
15:00 Practical Session II - Being a Journalist
Role play: getting your story featured
16:15 Review of Learning Outcomes
16:30 Close


COST

The cost of attendance is just £350 for attendees from member organisations, £450 for non members (plus VAT).
The cost includes: handouts in presentation binder; certificate of attendance; refreshments and 2-course lunch.

TO REGISTER

Places are limited so we recommend booking early to secure your place.  Please register online.  Call the HCA events team on 01462 744044 if you have any difficulties registering, or require any further information.

HCA Application Form

Download an application form using the link below.

PDF Document   HCA Application Form
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